Our story

We started Wouflab because the supplements aisle made us sad.

Two founders, three dogs, and one weekend reading every label in the pet store. Most of them said a lot and proved very little. So we built the brand we wanted to buy from.

Philosophy

Four rules.
No exceptions.

Evidence over branding

Every ingredient is in the formula because a study said so, not because it sounded good on a label.

Doses you can see

We publish the exact mg per chew. If we hide a dose, assume there's a reason.

Fewer SKUs, more focus

We'd rather make six products properly than sixty things badly.

Made for dogs, not Instagram

Pretty packaging is fine. Working formulas are mandatory.