We started Wouflab because the supplements aisle made us sad.
Two founders, three dogs, and one weekend reading every label in the pet store. Most of them said a lot and proved very little. So we built the brand we wanted to buy from.
PhilosophyThree rules.
Three rules.
No exceptions.
01
Evidence over branding
Every ingredient is in the formula because a study said so, not because it sounded good on a label.
02
Doses you can see
We publish the exact mg per chew. If we hide a dose, assume there's a reason.
03
Fewer SKUs, more focus
We'd rather make six products properly than sixty things badly.
04
Made for dogs, not Instagram
Pretty packaging is fine. Working formulas are mandatory.
The team
Built by a small panel.
Two co-founders, four veterinary nutritionists on the science board, one extremely opinionated head of product, and three in-office dogs who QA every chew.
Léa
Marc
Sara
Dr. Patel
Dr. Okafor
Dr. Reyes